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My favorite neighborhood: Giveaway boosts foot traffic to local businesses

September 9, 2025

Vanessa Ortynsky (@vanessaortynsky), a Vancouver-based influencer, launched an engaging giveaway campaign called "The Perfect Day in Mount Pleasant" to spotlight her favorite local shops and restaurants in the vibrant Mount Pleasant neighborhood. The campaign’s prize offered gift cards to multiple small businesses, creating an exciting and memorable experience for one lucky winner while driving significant foot traffic and awareness for participating local brands.

Objectives

Amplify visibility for local Mount Pleasant retailers and eateries.
Drive foot traffic and customer engagement through an influencer-led campaign.
Create a smooth, branded giveaway experience that resonated with Vanessa’s audience and participating stores alike.
Hassle-free lead management, no social data scraping.

“"I wanted to celebrate the unique spirit of Mount Pleasant and bring my community together to support the amazing shops and restaurants I love. Drawbridge made it easy to create a beautiful, branded giveaway that felt authentic and impactful. It was incredible to see the excitement unfold and help these local businesses get more love and foot traffic." - Vanessa ”

Vanessa

Strategy

Vanessa curated a personally meaningful prize pack that included gift cards and experiences from her top local picks, delivering the message of supporting small businesses while rewarding her followers.

The giveaway’s landing page used the same Instagram video that Vanessa created to showcase the prize back, so there was no doubling efforts in creating multiple assets. Additionally, going from the Instagram Story straight to the giveaway landing page with the video on it created a seamless brand experience which reinforced that it was a trusted giveaway, not spam. Drawbridge also enabled a seamless entry experience via a simple lead capture form and streamlined contest management.

By leveraging her engaged audience, Vanessa successfully cross-promoted multiple Mount Pleasant brands simultaneously in a cohesive narrative, turning the giveaway into an authentic community spotlight.

Execution

Powered by Drawbridge with a custom subdomain to match Vanessa’s brand, the campaign made entry effortless and visually appealing.
Gift cards from featured local businesses incentivized winner participation while providing guaranteed local economic uplift and foot traffic.
The customizable landing page menu showcased links to the participating brands’ own websites and Instagram handles.
Drawbridge’s backend enabled analytics helped provide insights to participating retailers.

Results

The campaign generated heightened local buzz with participating businesses.
Drawbridge’s technology ensured a frictionless experience both for contestants and business partners, supporting scalability for future multi-brand influencer campaigns.
Even with the age gate, the giveaway entry form page had a conversion rate of over 40%, which is still higher than the typical 30% conversion rate.
"The Perfect Day in Mount Pleasant" showcased how a thoughtfully designed influencer giveaway, powered by a robust contest platform like Drawbridge, can drive meaningful business outcomes for local communities. The campaign is an inspiring example of blending influencer credibility with technology-enabled marketing to amplify small business success in a competitive landscape.

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Strategy

Execution

Powered by Drawbridge with a custom subdomain to match Vanessa’s brand, the campaign made entry effortless and visually appealing.

Gift cards from featured local businesses incentivized winner participation while providing guaranteed local economic uplift and foot traffic.

The customizable landing page menu showcased links to the participating brands’ own websites and Instagram handles.

Drawbridge’s backend enabled analytics helped provide insights to participating retailers.

Results

The campaign generated heightened local buzz with participating businesses.

Drawbridge’s technology ensured a frictionless experience both for contestants and business partners, supporting scalability for future multi-brand influencer campaigns.

Even with the age gate, the giveaway entry form page had a conversion rate of over 40%, which is still higher than the typical 30% conversion rate.

"The Perfect Day in Mount Pleasant" showcased how a thoughtfully designed influencer giveaway, powered by a robust contest platform like Drawbridge, can drive meaningful business outcomes for local communities. The campaign is an inspiring example of blending influencer credibility with technology-enabled marketing to amplify small business success in a competitive landscape.