The Challenge
This notable LA-based influencer, whose jewelry line has been seen at Paris Fashion Week and adored by global stars like Alix Earle, Selena Gomez, Candice Swanepoel, Sarah Hyland, and Tate McRae, faced a familiar challenge: how to grow her audience beyond social media.
With millions of followers and viral reach, her social presence was strong. But she wanted more than likes and views, she wanted a direct way to reach fans, build lasting connections, and drive meaningful sales through email marketing.
Her goal: grow her email list quickly and effectively.
The Solution: A Giveaway with Drawbridge
This influencer turned to Drawbridge, the ultimate giveaway platform, to launch her first digital contest.
- Built in minutes – She created a custom branded giveaway form in under 10 minutes.
- Seamless brand continuity – The landing page matched her aesthetic, extending her social style into her owned channels.
- Video background - Video-enabled landing page through Drawbridge made the contest extra unique and attention grabbing
- Effortless promotion – With just a few social posts to announce the contest, the campaign was ready to take off.
- Maximized conversion rates - The captivating landing page reinforced her brand and trust, resulting in an almost 60% conversion rate to email sign ups - double the average of a traditional giveaway page.
The Results
The giveaway proved that a simple, well-executed contest can spark major results:
- 56% conversion rate from page visitors to giveaway entrants (double the average for a giveaway page)
- Nearly 300 new email sign-ups in a matter of days
- Boosted traffic to her jewelry brand’s website
- Engaged her fans beyond likes and follows, turning them into subscribers with long-term value
