Everything you need to launch a high-converting, brand-consistent giveaway in minutes.
Step 1: Plan your giveaway
Before you post, plan. Here’s what you need to map out:
- Determine your goal: Grow your email list? Drive traffic to your storefront? Sales?
- Find the right prize: Make sure it aligns with your brand.
- Define your audience: Who exactly are you wanting to attract? Where do they spend most of their time (online and/or physically)?
Fill in the blanks to get started!
"I want to run a giveaway to grow my _____________ by ____%, targeting ________. I’ll give away _________ because it aligns with ________."
Step 2: Design your assets
Consistency builds trust. Here’s what to create:
- A branded giveaway landing page (use Drawbridge)
- Matching social promo graphics or video for a seamless user experience
- An email follow-up message to entrants
Bonus:
Using the same creative across your form and socials not only creates a seamless user experience, but reinforces your brand, making it all the more memorable.
Step 3: Add video (Your secret weapon)
Want 86% more visibility? Add a video to your landing page form.
- Video highlights the prize in a way photos just can’t
- Video adds an extra element to help get you noticed
- Video reinforces the seamless experience since it’s the same assets from TikTok or Instagram Story right to the landing page form.
Pro tip:
Use vertical video if promoting on IG or TikTok and reuse it as your landing page background with Drawbridge.
Step 4: Promote smarter, not harder
Go beyond just one Instagram post:
- Tease it before the launch
- Post on Instagram, TikTok, LinkedIn and Stories - have a storefront or doing an in-person activation? Use the QR code generator on Drawbridge, it let’s you create a QR code in your brand’s unique colors!
- DM super fans to build hype
- Use email to invite your list to enter
Here’s your checklist:
- QR codes at point-of-sales, storefronts or in-person events
- Pre-launch teaser
- Launch day post
- Mid-way “still time to enter!” post
- Final 24-hour countdown
- Winner announcement (use it to launch the next giveaway!)
Step 5: Convert entrants into subscribers and buyers
The giveaway is step one. Make the follow-up count.
- Send a thank you-for-entering email
- Offer a discount code to all entrants
- Invite them to follow or subscribe for more
Need an email template? We got you:
Subject: Thanks for entering our giveaway! Here’s a little something treat just for you
Even if you didn’t win, you’re now part of the crew. Here’s an exclusive 10% off code just for entering.
And! Don’t miss our exclusive launch event for our newest collection! You could win your way in here: __________ (Oh look! Another giveaway! = another chance to engage this audience AND tell them about your newest product offering!)
Ready to launch your first branded, video-powered giveaway? Create an account for free today!
