The challenge is a familiar one: how do you turn passive website visitors into an engaged, active community?
Last year, Fujifilm Printlife invested in a custom-built campaign designed specifically for their website. While functional, the "old way" of building a custom interactive experience was slow to develop and difficult to optimize. This year, they shifted their strategy, moving away from expensive custom code and toward a Drawbridge-powered engagement engine.
How did it do? Well, the form built with Drawbridge outperformed the custom build - it was actually 6x more effective.
The Challenge: Moving Beyond the Static Form
Custom-built campaigns often suffer from "The Complexity Trap." They take weeks to develop, are hard to change once live, and often fail to capture the mobile-first attention span of modern users. Fujifilm Printlife needed a solution that was:
- Fast to deploy: Without waiting on a development queue.
- Native to the brand: Maintaining the high-quality aesthetic Fujifilm is known for.
- High-performance: Significantly outperforming the previous year’s baseline.
The Solution: A Seamless AI-Powered Entry Point
Using Drawbridge, the team generated a branded campaign in minutes and integrated it directly into their website by using a simple pop-up.
When visitors clicked the pop-up, they were met with a "Story-style", mobile-friendly Drawbridge form that felt like a natural extension of the Fujifilm brand. By reducing the friction of the entry process and focusing on a mobile-friendly layout, the barrier to entry disappeared. Having a video-powered background also helped keep the audience engaged as they filled out their form.
