April, 2025 — Drawbridge, a platform that modernizes lead generation through branded contests and giveaway campaigns, has emerged victorious at the Co.Labs Co.Launch Finale, clinching the $15,000 grand prize.
The event was the culmination of the Co.Labs Co.Launch accelerator program, which is designed to help promising early stage startups. The evening featured four promising tech startups, each delivering a pitch, followed by a Q&A session with a panel of esteemed judges. Drawbridge's compelling presentation and innovative approach to turning social media followers into qualified leads captivated both the judges and the audience.
"Winning the Co.Launch Finale is a significant first milestone for us," said Janna Shea, Co-Founder and CEO of Drawbridge. "This recognition validates our mission to help brands, agencies and influencers grow and engage their audiences more effectively. We're excited to leverage this momentum as we prepare to launch Drawbridge this spring."
Drawbridge's success at the Co.Launch Finale underscores its potential to help its users run draws more easily to grow their audiences and build brand loyalists. As the newest, freshest, most cost-effective contest management platform, it’s a niche tool in a marketer’s arsenal that delivers big results. Running a giveaway has a 34% higher conversion rate to email signups over other marketing tactics. And Drawbridge enables users to create captivating, brand-aligned landing pages in just minutes, not months, cutting the development and design time down by about 99%. This $15,000 prize from Co.Labs will be instrumental in accelerating the company's growth and expanding its reach to a broader audience.
The Drawbridge team extends its appreciation to the Co.Labs program, team, and event sponsors who helped make this possible.
About Co.Labs
Co.Labs, Saskatchewan's leading tech incubator, supports early-stage technology startups through its Co.Launch accelerator program. The program offers intensive mentorship, resources, and funding opportunities to help startups scale their operations and impact.
About Drawbridge
Drawbridge is the ultimate contest management software platform that simplifies and modernizes giveaway campaigns for brands, agencies, and influencers. Users can create custom-looking, brand-aligned landing pages in minutes, not months, effectively reducing creative and development times by up to 99%. The result? A seamless, high-converting experience that turns participants into engaged leads. With end-to-end contest management, from campaign creation to winner selection and post-campaign analytics, Drawbridge makes running successful giveaways easier than ever. With Drawbridge, everybody wins.
