Giving DTC brands a direct sales channel without platform fees or exclusivity conflicts, it’s an exciting day at Drawbridge HQ as we introduce shoppable bridge pages! Fully branded pages that let Shopify brands sell directly to their audience in three clicks, on any channel, without an intermediary platform taking a cut of every sale.
The launch addresses a growing problem for direct-to-consumer brands: social commerce platforms have become the default path to selling online, but they charge referral fees before creator commissions are added, pushing the effective cost of affiliate-driven sales as high as 16–26% of revenue. Many also conflict with the retail exclusivity agreements brands have with well-known retail outlets.
Drawbridge charges a flat sales fee starting at 3% on its free plan and dropping to 0.5% on higher tiers, with no creator commission layer, no mandatory ad spend, and no fulfillment requirements.
"Brands built the product and built the audience, and then a platform inserted itself between them and their customer and started charging over 20% to use it," said Janna Shea, CEO and Co-Founder of Drawbridge. "We built the way out of that."
How it works
Brands using Shopify can add their products directly to a fully branded bridge page that takes about a minute to create. They can then share the link anywhere. The same page works as an Instagram or TikTok link in bio, a QR code at an in-person event, a creator's affiliate link, a paid advertising destination, or a link in an email or SMS campaign.
For customers, they simply tap the link, select a product, and check out through Shopify — three clicks from interest to purchase, compared to the seven typically required when a link-in-bio redirects to a website.
Because bridge pages are brand-owned links rather than platform-hosted content, they do not trigger the exclusivity clauses common in retail distribution agreements. Customers also purchase directly in a browser, with no app download required.
Brands can create unique pages for always-on collections, individual product launches, or capsule drops, and track conversion performance across each.
Early results
1999 Beauty replaced their existing link-in-bio with a Drawbridge shoppable bridge page and began generating orders with no additional advertising spend behind the page.
Market context
The launch comes as customer acquisition costs in ecommerce have skyrocketed in recent years and the deprecation of third-party cookies has degraded attribution accuracy across paid channels. Brands are increasingly investing in owned audience infrastructure that does not depend on platform algorithms or third-party tracking.
"The brands winning in commerce right now are not renting space on someone else's platform," said Shea. "They own the moment, they own the data, and they own the sale."
Shoppable bridge pages are available now to all Drawbridge users, including on the free plan.
