Turn branded campaigns into a full revenue workflow, with new features and platform updates that make Drawbridge the only tool DTC brands need to capture leads, drive sales, and prove ROI, all in one place
Drawbridge, the platform that turns audience attention into action, today announced its most significant product release since launch. The update introduces twelve new features and two platform improvements that collectively transform Drawbridge from a campaign builder into a complete audience growth and revenue generating platform for DTC brands, agencies, and creators.
"This release is the product we always knew Drawbridge needed to be," said Janna Shea, CEO and Co-Founder of Drawbridge. "Every feature we have shipped answers a specific frustration we heard from brands: the follow-up that never happened, the revenue that couldn't be traced back to a campaign, the giveaway prize that needed logistical follow up questions. We built answers to all those frustrations, and we built it in one place."
What's new
Shop Integration - turning leads into paying customers in the same campaign.
The moment a participant clicks on your brand’s content and fills out your form is the moment of highest engagement. Intent is there, capitalize on it. Turn that fresh lead into a paying customer in the same campaign. With our Shopify integration, you can add shoppable products directly in the campaigns, turning the entry moment into a purchase moment without redirecting the user away from the brand experience.
Connections + Workflows - continue nurturing leads and customers on autopilot.
Campaigns no longer end at the entry form. With Connections and Workflows, you can automatically follow up with every lead with email, SMS, and CRM platform integrations — the right message, at the right moment, on the right platform — without any manual effort for you or your team.
Campaign Types - from always-on forms, to VIP list sign ups, giveaways, and more.
Whether you need an always-on ‘sign up for your special discount’ or ‘subscribe to our newsletter’ lead capture, or to create hype with a time-specific early access list or a new product launch giveaway! Drawbridge now offers distinct campaign types, each designed for a specific audience engagement moment and fully brandable from the first screen to the confirmation page.
Link-in-Bio - cut the number of clicks to purchase from 7 to 3.
Drawbridge's link-in-bio page replaces the generic list of blue links with a fully branded, shoppable experience that gets a customer from profile tap to completed purchase in three clicks. Built with brand colors, fonts, imagery, and video, the page works as a storefront, a lead capture hub, and a giveaway entry point simultaneously — and connects directly to email and SMS workflows to keep the relationship going after the initial click. Available on all plans including the free tier.
Embeddable forms - your pages anywhere your audience is
Stop with the annoying pop ups that everyone just clicks out of right away. Now you can add an embedded page right on your website for a seamless brand experience that keeps all campaign data and lead information organized on your campaign dashboard.
Revenue Tracking - know exactly how your audience engages and what they buy.
For the first time, brands can see the exact dollar value generated by each Drawbridge campaign, not just leads and entries, but actual revenue tied directly to campaign activity. So no more trying to prove to your boss that impressions made a dent, you can now say ‘this campaign worked, and I can prove it’, tying directly to sales.
Page Layouts - match your aesthetic, no code required.
Regain control over the look and feel of every campaign page, and build it in just minutes. Flexible layout options let brands build experiences that match their aesthetic without writing a line of code.
Campaign Templates - no need to start with a blank page.
Built for speed without sacrificing brand identity. Pre-built, fully branded campaign templates that get brands from idea-to-live in minutes rather than days.
Contacts + Segments - de-dupe your list, then segment accordingly.
Every lead Drawbridge captures is now automatically organised and segmented by behaviour, campaign source, and engagement, giving brands a clean, actionable database rather than a raw export.
Prize Fields (Variants) - seamless logistics for prize fulfillment.
Giveaway prizes that come in sizes, colours, or other variants can now be selected by the winner, and they can also add in their shipping address, therefore eliminating the back-and-forth follow-up that has always made prize fulfillment and logistics unnecessarily complicated.
Insights, Analytics + Conversion - track engagement and sales across campaigns.
An enhanced reporting dashboard shows what happened inside every campaign: sales, entries, click-throughs, and conversions, giving you the data to make the next campaign measurably better than the last.
Video Poster Images - share campaigns and captivate more.
Brands can now control exactly what their audience sees before entering the campaign, and with video, it’s even more engaging! Highlight products, prizes or experiences with video vs just static images.
Video Ads and Messages - build your community with exclusive content post-entry.
People have to enter for access to your exclusive content. Video ads can now be embedded directly into campaign confirmation messages, placing branded video content at the moment of highest engagement.
Platform updates
Actions-based pricing - the clear value exchange.
Drawbridge has updated its pricing structure to better reflect the expanded capabilities and to align subscription value with the revenue outcomes brands are now able to track directly. Every entry, message, and connection inside a Drawbridge campaign is now a tracked action, giving brands the data to know exactly what their audience did and what drove each result.
Organisation downgrade and upgrade — scale to your needs and traction.
Brands now have full self-serve control over subscription changes, including upgrades and downgrades, making account management simpler and more transparent.
Free tier - zero commitment with full platform usage.
Even the Shop feature! Need a fully-branded, video-powered, always-on lead capture page where you can list products to capture leads and sales? For free? We got you.
Availability
All features and platform updates are available to Drawbridge users today. Sign up for free, no credit card required.
