A contest built, launched, and completed in under ten weeks, at half the usual cost? Sounds like a marketing miracle, but for Dairy Farmers of Canada, it was just another day with the right tech, tool, and strategy in place. What’s more, this ambitious project was executed in only eight weeks, instead of the estimated sixteen, all while seamlessly coordinating across seven different stakeholders, including six agency and support teams in addition to the team at Dairy Farmers of Canada.
The Challenge: A Tight Budget and an even Tighter Timeline
Marketers, does this sound familiar? A client comes in with a big vision: a high-impact promotional contest to drive new leads and boost engagement. The catch? A restrictive budget and a tight timeline. That’s exactly the challenge that landed on the desks of the Makers team. And not only did they deliver, they did so as the silent partner in a sea of collaborators.
The Execution: No-Code Tech Meets Seamless Collaboration
Working with their agency partners, Dairy Farmers of Canada’s marketing team approached Makers with a request: they needed backend support to capture contestant email addresses of participants of their ice-cream-themed web game, Cone Quest. Enter Drawbridge, the no-code, cost-effective tool that allowed Makers to integrate gamification, database management, and analytics reporting, all while streamlining the contest process.
By leveraging Drawbridge, Dairy Farmers of Canada were able to focus their resources where they mattered most, promoting Cone Quest and driving entries. The results? A flawlessly executed contest, hitting over 26,000 entries in the first 24 hours, all on time and on budget. By the end of the campaign, they received over 500,000 entries into the game, captured over 30,000 emails, and gave away a lot of free ice cream! Win-win-win!
