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Betty at the JUNOS! Capturing the right audience with the right vibe

September 22, 2026

When you are at an event as big as the JUNOS, you need to stand out and capture attention fast. This audience is mobile-first, high-energy, and expects an experience that matches the prestige of the event. They are not interested in filling out long, clunky forms while trying to enjoy a festival atmosphere.

Pain Points

The Manual Bottleneck: In-person activations often fail because of the friction of manual age verification and illegible paper sign-ups.
Compliance Risk: For brands like Betty, ensuring entrants are over 19 is not just a preference; it is a necessity. Relying on staff to manually check IDs before a lead is captured creates a manual mess and slows down the line.
The Vibe Gap: Standard forms look like an office survey. Sending a fan at a music award show to a generic form kills brand momentum.

Placement and Messaging

Betty utilized QR codes prominently displayed at their live activation booth. The messaging was direct and action-oriented: "Scan to Play" and "Spin the Wheel for Prizes." This created an immediate "value-exchange" where the user provided data in exchange for a high-energy physical experience.

Funnel Flow

Physical Entry: Attendee scans a QR code at the Betty booth.
The Age Gate: The user is immediately met with a branded age gate to confirm they are 19 or older.
Data Capture: Attendees fill out a fully-branded, streamlined form using the Drawbridge platform which is optimized for mobile speed, responsiveness and brand visibility.
The Magic Moment: Upon submission, the user receives a confirmation screen to then be able to play the game live and in person while Betty captures their data easily.

Technical Deep Dive

Betty utilized the Drawbridge Pro Plan to access advanced compliance and branding features.

The Age Gate: This technical layer acts as the first filter, ensuring the brand only collects data from a compliant audience. It eliminates the liability of manual errors during a fast-paced live event.
Social-First UX: The landing page utilized a mobile-optimized layout that felt native to the user’s phone. It didn’t feel like a "signup form"; it felt like part of the activation.
Real-Time Attribution: Because Drawbridge tracks entries in real-time, the Betty team could monitor lead volume throughout the evening.

ROI Metrics

Lead Volume: Captured nearly 300 high-quality leads in a single evening.
Compliance: Verification of age requirements through the digital gate.
Efficiency: Zero manual data entry post-event. Leads were ready for follow-up immediately.
Engagement: The seamless transition from digital form to physical prize wheel maintained the high-energy atmosphere that the Junos brings without technical friction.

“Running a live activation at the Junos is stressful. The last thing you want is a technical bottleneck at the front of your line. We needed a way to verify age and capture leads without killing the energy of the booth. Drawbridge allowed us to move at the speed of the event. We walked away with 300 clean leads. It is the first time an activation has felt this seamless.”

Rasheem, Project lead

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Pain Points

The Manual Bottleneck: In-person activations often fail because of the friction of manual age verification and illegible paper sign-ups.

Compliance Risk: For brands like Betty, ensuring entrants are over 19 is not just a preference; it is a necessity. Relying on staff to manually check IDs before a lead is captured creates a manual mess and slows down the line.

The Vibe Gap: Standard forms look like an office survey. Sending a fan at a music award show to a generic form kills brand momentum.

Funnel Flow

Physical Entry: Attendee scans a QR code at the Betty booth.

The Age Gate: The user is immediately met with a branded age gate to confirm they are 19 or older.

Data Capture: Attendees fill out a fully-branded, streamlined form using the Drawbridge platform which is optimized for mobile speed, responsiveness and brand visibility.

The Magic Moment: Upon submission, the user receives a confirmation screen to then be able to play the game live and in person while Betty captures their data easily.

Technical Deep Dive

Betty utilized the Drawbridge Pro Plan to access advanced compliance and branding features.

The Age Gate: This technical layer acts as the first filter, ensuring the brand only collects data from a compliant audience. It eliminates the liability of manual errors during a fast-paced live event.

Social-First UX: The landing page utilized a mobile-optimized layout that felt native to the user’s phone. It didn’t feel like a "signup form"; it felt like part of the activation.

Real-Time Attribution: Because Drawbridge tracks entries in real-time, the Betty team could monitor lead volume throughout the evening.

ROI Metrics

Lead Volume: Captured nearly 300 high-quality leads in a single evening.

Compliance: Verification of age requirements through the digital gate.

Efficiency: Zero manual data entry post-event. Leads were ready for follow-up immediately.

Engagement: The seamless transition from digital form to physical prize wheel maintained the high-energy atmosphere that the Junos brings without technical friction.